On August 5-6, 2025, the Gaodi Sha 2025 Mid Year Marketing Conference with the theme of "Unity, Unity, and Battle" was grandly held at the Shunde headquarters. Lao Zifeng and Xu Qikui, Executive Vice General Managers of Weibo Group, Zhang Yongxu, General Manager of New Weibo Brand Marketing Center and General Manager of Gao Disha Home Appliances, Wu Shutao and Wu Yingbin, Deputy General Managers, as well as frontline marketing elites from across the country and representatives from functional departments of the headquarters, gathered together to discuss development plans.

Empowering the Group: Strengthening Confidence and Pointing the Direction

Lao Zifeng, Executive Vice President of Weibo Group: Three Point Plan for Military Confidence

In his speech, Lao Zifeng, Executive Vice General Manager of Weibo Group, put forward three suggestions to the marketing team, injecting a shot in the arm for all marketing personnel: recognize the direction, stick to the original intention without wavering; Firm confidence, the group will always be a solid backing for brand development; Sincere unity, agile response, team cohesion, and efficient response to market challenges and customer needs. He called on everyone to welcome the second half of the battle with high morale.

Xu Qikui, Executive Vice President of Weibo Group: Methods drive the future

In his speech, Xu Qikui, Executive Vice General Manager of the Group, focused on future work strategies and methods. Xu pointed out that he hopes marketing personnel can deeply cultivate customers and gain insights into the market: strengthen customer refinement management, closely track customer and competitor dynamics; Reserve resources and expand new horizons: actively do a good job in customer resource reserve and new customer development; Make good use of methods to improve efficiency: Emphasize the application of the "80/20 principle", pay attention to the systematic and planned work, and enhance overall efficiency.

Brand Unity: Overcoming Difficulties and Achieving Great Potential

Zhang Yongxu, General Manager of Gaodi Sha Home Appliances, cheered and encouraged the team. He admitted that the current challenges in the home appliance market are severe, but relying on the group's strong R&D and manufacturing capabilities, as well as unprecedented strong support for independent brands, Gaodi Sha has broad development space in the future. He inspires all colleagues to firmly believe, give their all, seize opportunities, and create excellent results together.

Deployment implementation: Strengthen execution, sprint towards goals

Vice General Manager Wu Shutao emphasized the core position of execution in the thematic report. He requested that all departments strengthen communication, close collaboration, and mutual understanding to ensure that every strategic deployment can be efficiently implemented. At the same time, we advocate for employees to continuously improve their service quality and professional competence, providing a solid guarantee for achieving the overall performance goals of the company.

Vice General Manager Wu Yingbin systematically reviewed the key business data for the first half of 2025, clearly deployed the key work and supporting policies for the third quarter, and deeply analyzed the current problems and challenges. He called on all marketing personnel to focus on their goals, gather their energy, and launch a full sprint in the second half of the year!

Sharpening the Sword and Forging the Edge: Consolidating Internal Strength, Winning through Service

Sharpening a knife is not a mistake for chopping wood. This meeting carefully arranged a product line in-depth review, product knowledge explanation PK competition, and sales skills practical PK competition. The series of activities aims to solidify the professional foundation of business personnel, enhance customer service capabilities, stimulate team competitiveness, forge sharper weapons for market competition in the second half of the year, serve customers with a more professional attitude, and drive performance growth.

This mid year marketing conference of "Together, Together, and Together" is not only a strategic deployment meeting, but also a mobilization meeting to unite and boost morale. Gaodi Sha's marketing iron army is ready to go, and will face the challenges of the second half of the year with firm confidence, efficient execution, and excellent skills, fully striving to achieve the annual goals!