Summer shines brightly, and everything is poised. On July 25th, the Brand Marketing Center of Guangdong Xinweibo Electric Appliance Co., Ltd. held its first staff meeting since its establishment - the third quarter work conference. Soldiers stationed abroad and colleagues at headquarters gathered together under the theme of "Gathering Strength, Striving for Wisdom in the Future" to discuss the development blueprint. Lao Zifeng, Executive Vice General Manager of Guangdong Weibo Group, Zhang Yongxu, General Manager of New Weibo Brand Marketing Center, Yu Yantao, Minister of Finance of the Group, and the management team of the Marketing Center attended the meeting, injecting strong momentum into the new journey

Group backing: Unity wins, unity strengthens

In the first half of the year, despite the wind and rain, you held your ground and demonstrated the resilience of Weibo people! "Said Lao Zifeng, Executive Vice General Manager of the Group, with a resounding speech. He admitted that although market adjustment is difficult, the group is determined to promote change and push for Weibo's quality and cost-effectiveness advantages to be implemented in the terminal.

Mr. Lao emphasized that Weibo has weathered storms with steady operation, strong strength, and a spirit of unity over the past 30 years, always remembering Chairman Ou's mission of providing Chinese people with the most cost-effective water heaters, while maintaining the bottom line of quality and holding the key to unity. The group has prepared three major guarantees: supply chain protection, policy tilt, and team empowerment, and calls on all employees to use unity as the blade and confidence as the armor to strive for victory in the second half of the year.

Mr. Lao Zifeng, Executive Vice General Manager of Guangdong Weibo Group

Mr. Zhang Yongxu, General Manager of Brand Marketing Center of Guangdong Xinweibo Electric Appliance Co., Ltd

Strategic Navigation: Breaking through the impasse, seeking new opportunities, and embarking on a new journey with renewed vigor

Zhang Yongxu, General Manager of the Brand Marketing Center, focuses on "survival and breakthroughs in industry changes" and directly addresses the pain points of the kitchen and bathroom appliance industry in 2025: the combination of domestic and international economic pressures, the industry's stock competition, sluggish demand, and intensified price wars, but "there is always vitality in adversity". Mr. Zhang presented a strategy to break through the deadlock and said, "We cannot change the wind direction, but we can adjust the sails." With the expectation of "meeting at the peak and waiting for the warm spring flowers to bloom," Mr. Zhang ignited the fighting spirit of the entire audience.

Policy implementation: Empowering the entire chain, cutting edge out of sheath

In the middle of the meeting, the management team of the marketing center interpreted the implementation policies item by item, providing an "operation manual" for the third quarter practical application. From standardizing market resource allocation and terminal standardization management rules to ensuring that "good steel is used on the cutting edge", to highlighting the new policy of "more work, more rewards" for overseas salary and commission, synchronously regulating non market behavior management, and building a solid institutional foundation; Further improve the response efficiency and service quality in the after-sales department, so that the front line has no worries. Finally, the product team leaked the product plan for the second half of the year and simultaneously announced the special promotion policy for the third quarter, injecting a "booster" into terminal sales.

Ms. Yu Yantao, Finance Department Director of Guangdong Weibo Group

Senior Manager of Operations Management Department, Manager Deng Qun

Senior Manager of After sales Service Department, Manager Lv Hongyu

Senior Manager of Kitchen Combustion Product Line, Manager Lei Dong

Practical Sharing: Shared Experience, Collaborative Victory

Li Yonggang, Sales Director of East China Region, and Zhu Yabin, Sales Director of West China Region, took the stage to share the "secret to tackling difficulties" and provided practical examples to guide all staff - from precise development and deep management of agents to practical skills to help agents activate the distribution chain. They are full of practical knowledge and provide replicable action guidelines for frontline operations.

Interactive Challenge: Brainstorming and Working Together to Achieve Goals

The interactive session focused on core topics such as "how to help distributors increase sales" and "how to efficiently conduct peak season meetings", breaking down the problems into specific paths and turning consensus into executable solutions. Translate the consensus of "unity of mind" into specific action paths.

Gathering strength for battle: Meeting on a narrow road, the brave will surely win

At the end of the meeting, Mr. Zhang concluded with the words "Heaven helps those who help themselves, and the brave win when they meet on a narrow road!" and called on all members to break free from their inner demons, seize opportunities, and face challenges head-on. The horn of the new journey has been sounded, and the people of New Weibo will wear the armor of unity, hold the blade of innovation, and sprint at full speed towards the vision of "meeting at the peak", continuing to write a new chapter of progress.